Genius Brands Issues Letter to Shareholders

SAN DIEGO, Aug. 27, 2012 (GLOBE NEWSWIRE) -- Genius Brands International, Inc. (OTCQB:GNUS), developer and marketer of entertainment products including the award winning Baby Genius® line of music and education-based products and characters, today announced the Company has issued a Letter to Shareholders.

The letter highlights the most recent developments at Genius Brands as it is emerging as a global media company with a well-known character driven brand, products and content spanning toys, mobile apps, music, video entertainment, digital content, education and more. Significant points from the letter include:

1. Recent financial results including a 96% increase in second quarter 2012 revenues to $1.6 million as compared to the second quarter of 2011, a narrowing of losses, and an increase in shareholders' equity.
    
2. Entry into the growing multi-billion dollar mobile app market through an agreement with Nokia which has an estimated 1.3 billion people using their devices worldwide.
    
3. Launch of Baby Genius® toys at select retailers including Babies "R" Us through the Company's licensing deal with JAKKS Pacific.
    

To read the Letter to Shareholders in full, please visit: https://d1io3yog0oux5.cloudfront.net/babygenius/media/0d2ce822d96e38a036e2d720260ce195.pdf

About Genius Brands

Genius Brands International, Inc. is the developer and marketer of entertainment products including the award winning Baby Genius® line of music and education-based products and characters. The Company is developing and marketing a growing line of Genius-branded products that entertain and educate the whole family. Baby Genius® awards include: Mom's Choice Award, The National Parenting Center Seal of Approval, The Toy Insider Best Toddler Toys, Dr. Toy 100 Best Children's Products, NAPPA Honors Award, iParenting Excellent Product Award, Creative Child Preferred Choice Award, Latino DVD Awards, iParenting Media Award, Film Advisory Board Award of Excellence, Kids First! Quality Children's Media Endorsement, Parents Magazine 2002 "Video of the Year," and Best "Under 3" QSR Program 2004/2005 from Restaurant Magazine. Baby Genius® products are available at most major retailers and have international exposure in over 40 countries. For brand information please visit www.babygenius.com. For Company information please visit https://ir.stockpr.com/babygenius/overview.

The Genius Brands International, Inc. logo is available at https://www.globenewswire.com/newsroom/prs/?pkgid=11441

Forward-looking statements

This release contains forward-looking statements made by or on behalf of Genius Brands International Inc. All statements that address operating performance that the Company expects will occur in the future, including statements relating to operating results for fiscal 2011 and beyond, revenue growth, future profitability or statements expressing general optimism about future operating results, are forward-looking statements. These forward-looking statements are based on management's current views and we cannot assure that anticipated results will be achieved. These statements are subject to numerous risks and uncertainties, including, among other things, uncertainties relating to the Company's success in judging consumer preferences, financing the Company's operations, entering into strategic partnerships, engaging management, seasonal and period-to-period fluctuations in sales, failure to increase market share or sales, inability to service outstanding debt obligations, dependence on a limited number of customers, increased production costs or delays in production of new products, intense competition within the industry, inability to protect intellectual property in the international market for our products, changes in market condition and other risks and uncertainties indicated from time to time in our filings with the U.S. Securities and Exchange Commission (SEC) available via the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on forward-looking statements and are encouraged to consider the risk factors that could affect actual results. The Company disclaims any intent to update forward-looking statements.

CONTACT: Investor Relations Contact:
         Mr. Andrew Haag
         Managing Partner
         IRTH Communications, LLC
         Tel:  +1-866-976-IRTH (4784)
         E-Mail: Andrew@irthcommunications.com
         Website: www.irthcommunications.com

         Media Contact:
         John Russel
         RUSSEL Public Relations
         Tel: +1-818-561-5072
         Cell: 818-516-8572
         E-Mail: JRussel@russelprla.com

Released August 27, 2012