Genius Brands Grows 'Rainbow Rangers'

The Bentex Group, Jay Franco and H.E.R. Accessories are on board to support the upcoming preschool series.

Genius Brands International has teamed up with three new licensing partners–The Bentex Group, Jay Franco and H.E.R. Accessories–to support its upcoming animated preschool series “Rainbow Rangers.”

As the master apparel partner, The Bentex Group will develop an extensive fashion collection in all sizes that highlights each of the Rainbow rangers.

Meanwhile, H.E.R. Accessories has signed on to create a variety of on-trend merchandise including watches, jewelry, hair accessories and other age-appropriate fashion accessories.

Finally, Jay Franco will release a line of bedding, room décor, bath textiles and accessories that will allow fans to turn their rooms into their own Kaliedoscopia (home of the Rainbow Rangers).

"The marketplace shares our excitement about ‘Rainbow Rangers,’ especially with the early endorsements of broadcast partner Nickelodeon and our master toy licensee Mattel's Fisher-Price Toys," says Stone Newman, president, global consumer products, worldwide content sales and marketing, Genius Brands. "This bright and colorful series, developed by the best in the business, will delight preschoolers and empower little girls the world over, which is why our licensing program for the brand continues to attract partners like The Bentex Group, H.E.R. Accessories and Jay Franco. We've made our list of preferred licensees and will actively pursue agreements, developing a robust global merchandising, licensing and retail program encompassing all key categories to coincide with the series launch."