Genius Expands ‘SpacePOP’ Retail Program

Apr 07, 2017  By License Global
Target, Best Buy, Spirit Halloween and more will support the animated series with new products and more.
Genius Brands International has broadened the retail program for its entertainment and lifestyle brand “SpacePOP” with new licensing, retail and promotional partners.

In order to expand its reach, Genius Brands will release new “SpacePOP” products at Target, Best Buy, Barnes and Noble, Hudson News and Spirit Halloween, as well as launch a new direct-to-retail program with Calendar Club’s Go! retail stores throughout the U.S. this year. The company is also planning to expand its current retail program with Claire’s at additional locations.

Furthermore, a host of current licensing partners–including Madame Alexander, Canal Toys, Taste Beauty and KidDesigns–will expand their “SpacePOP” collections. New licensees supporting the program include Paper Punk for 3D arts and crafts as well as Video Bomb for music content creation.

Additional partnerships are also in the works for new categories such as bedding, compounds, activities, stationery and more.

"When we began developing ‘SpacePOP,’ we asked ourselves if we could launch an entirely new IP that drives the sale of merchandise from an all-digital launch, and given the response from retailers and fans around the country, the answer is yes," says Andy Heyward, chairman and chief executive officer, Genius Brands. "We have partnered with best-in-class manufacturers, retailers and promotional partners, and YouTube has allowed us to reach our audience in a way that might not have been possible with a traditional distribution strategy.”

Additionally, Genius Brands will expand “SpacePOP” in Europe and Asia with media and retail launches planned for the U.K., China, Spain, Italy and Portugal.

“We are extremely proud of our achievement with ‘SpacePOP’ and are eager to reach an even wider audience as we continue to build the program, creating new products and content and expanding into the international marketplace this year,” continues Heyward.