License 2 Play to Develop From Frank Plush

LAFAYETTE, IN -Squared Entertainment, a subsidiary of Genius Brands International, has partnered with License 2 Play to create a line of plush toys based on the humorous From Frank greeting card line.

Under the agreement, License 2 Play will develop a collection plush products based on From Frank images and witticisms. The products will be available for the holiday season at national stores and online retailers.

In addition to License 2 Play, several other licensees have been added to expand the From Frank brand, 
including Calendar Club for calendars and a 1000-piece jigsaw puzzles; and Hot Properties, who have produced pins, stickers, air fresheners and magnets at trend retailers, gift stores and card stores around the U.S.

"We are thrilled with the continued expansion of From Frank under the guidance of Genius Brands," said Kate Smith, owner and founder, From Frank, "and have no doubt that License 2 Play will create an amazing assortment of plush toys that embody the core mission of our brand, 'to make humans smile."