Genius Brands International Inc. (GBI) will debut its North American retail program for the Baby Genius brand this September.

With a growing roster of licensees, GBI has added two key partners to the Baby Genius family: Winfat Industrial Company Limited, which produces the Winfun brand, who will design and develop early learning toys with a musical focus; and DGL USA, which will produce musical instruments and toys, dance mats, karaoke machines, and plastic bath toys under the Baby Genius banner. Both product lines will be available this fall.

Additional licensees include Manhattan Toy for soft toys; PBS Distributionfor DVDs, CDs, and digital content; Zak Designs for a line of mealtime products; LeapFrog for Baby Genius LeapPad content; and Cupcake Digitaland Black Lantern for apps.