Genius Brands International has appointed FatRedCouch to develop a series of apps for its new animated children's series, "Thomas Edison's Secret Lab."

GBI and FatRedCouch will launch a master app for the brand in conjunction with the premiere of the series on U.S. public television stations later this year.

The master app will feature a self-contained play environment offering multiple activities and games using footage from the series. The app will be available on iOS and Android platforms initially. Additional apps will launch at a later date.