Genius Brands International appoints Rebecca Hershinger as Chief Financial Officer

Global Brand Management Company also promotes Matthew Kornberg to Vice President of Finance

Genius Brands International has appointed veteran senior financial and accounting executive Rebecca Hershinger as Chief Financial Officer. Additionally GBI has promoted Controller Matthew Kornberg to Vice President of Finance, with increased responsibilities. The announcement was made today by GBI’s Chairman and CEO Andy Heyward, to whom Hershinger will report.

As Chief Financial Officer, Hershinger will be responsible for the Company’s SEC filings, including the issuance of its quarterly and annual financial reports, as well as the interaction with the Company’s independent accounting firm and the audit committee. Additionally, she will supervise the GBI’s finance and accounting staff and monitor all internal control and accounting systems.

"Rebecca's background as VP of Finance and Corporate Development at MGM; her previous background at JP Morgan; and her MBA from Wharton, underscores her tiffany pedigree," said Heyward. “She contributes exactly the type of expertise we need, and we’re already realizing the benefits of her intellect, experience and knowledge of our industry. And, we are proud to recognize Matt, whose excellent work, meticulous attention to detail, and strategic thinking have earned him a promotion to Vice President of Finance. Together, they will lead a very strong financial team with tested experience with the market and in our industry.”

Kornberg, who joined GBI in April 2014 as Controller, takes on additional financial responsibilities including business affairs, banking, financial forecasting, manufacturing management, human resources, production accounting, cash management, and contract compliance. He continues to be responsible for
maximizing the financial assets of the company by establishing strategic financial policies while overseeing the daily operations of the company’s finance and accounting unit. Kornberg, a Certified Public Accountant, is also charged with providing financial analysis for capital investments, debt, pricing policies and contract negotiations.

Kornberg joined Genius Brands International from BDO USA, where he served as an assurance associate. In that capacity, Kornberg was responsible for detailed testing, analytical analysis, and financialstatement preparation for clients across varied industries, including distribution,entertainment, financial services, manufacturing, retail, real estate and venture capital.