Genius Brands Signs Deal with Discovery Kids Asia

Genius Brands International announces a licensing deal with Discovery Kids Asia for Thomas Edison’s Secret Lab and Warren Buffett’s Secret Millionaires Club.

By Jennifer Wolfe | Thursday, September 25, 2014 at 10:30am

Beverly Hills, CA -- Genius Brands International, Inc., a global brand management company dedicated to providing entertaining and enriching ‘content with a purpose’ for toddlers to tweens, has licensed its new innovative children’s series Thomas Edison’s Secret Lab and popular series Warren Buffett’s Secret Millionaires Club to Discovery Kids Asia. The announcement was made today by GBI’s SVP of Global Sales, Andrew Berman.

Thomas Edison’s Secret Lab and Secret Millionaires Clubare slated to launch on Discovery Kids Asia in 2015, and will be available to the channels nearly 30 million viewers across the region in Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Sri Lanka, Thailand and Australia.

“The Discovery Kids brand and ‘Smart Fun’ positioning is in complete alignment with Thomas Edison’s Secret Lab and Secret Millionaires Club, which both offer adventure and entertainment while aiming to empower children,” said Berman.  “Both series encourage viewers to aspire to do great things and instill a positive can-do spirit, and we have no doubt they will resonate with kids across Asia.”

Demonstrating how much fun science can really be, the animated series follows Angie, a 12-year-old prodigy, and her young science club who discover Thomas Edison’s Secret Lab – a scientist’s ultimate dream lab equipped with everything they could ever imagine, including two of Edison’s very last inventions: a hologram that brings Mr. Edison himself “to life,” and a whacky robot they bring to life called Von Bolt.

In each of the series’ 52 11-minute episodes, Edison, in hologram form, encourages and inspires kids through an immense variety of scientific and technological explorations, including physical science, live science, earth science, space science and lots of other fun, whacky, wild and engaging topics. 

Secret Millionaires Club, created in partnership with and starring an animated Warren Buffett, features a group of kids who have adventures in business. Secret Millionaires Club empowers kids by helping them understand the world they live in, teaching them about the impact their decisions have on their own lives…and teaching them to have the confidence to be the best they can be. The series makes it fun for kids to learn to think like entrepreneurs.  The series airs in the U.S. on the Hub Network.

The series has featured a robust list of guest voice talent including, Bill Gates, Jay-Z, Shaquille O’Neal, Nick Cannon, Gisele Bündchen and Kelly Rowland.