Secret Millionaires Club Brand Gets E-Store

Genius Brands International is broadening the reach of the Warren Buffett’s Secret Millionaires Club brand with a new e-commerce site, launching this month to coincide with Financial Literacy month. 

The online store, developed in partnership with relentlessGenerator provides direct access to various brand extensions including the Business in a Box interactive kit, which lets kids create their own business venture like a car wash or lemonade stand, the book Secret Millionaires Club: Warren Buffett’s 26 Secrets to Success in the Business of Life published by Wiley and “Secret Millionaires Club” DVDs.

“Secret Millionaires Club makes it relevant and fun for kids to learn about the importance of financial responsibility and good money management through entertainment and interactive play,” says Amy Heyward, president, GBI. “Now, with relentlessGenerator’s commerce platform, parents will have a one-stop resource to access all the great content we have created with Mr. Buffett to help nurture the next generation of business creators, product inventors and service innovators.”